I AM Fragrance
Mindful Fragrance · Brand & Digital Strategy
CREATIVE STRATEGY · SOCIAL MEDIA · CONTENT CREATION · PHOTOGRAPHY · DIGITAL MARKETING
Building a brand around feeling, ritual & identity
I AM is a mindful fragrance brand rooted in the connection between scent, emotion and identity.
I lead creative and digital strategy across campaigns, social, content, photography and creator partnerships—building a cohesive brand experience around one idea: choosing how you want to feel.
PROJECT OVERVIEW
MY ROLE
01— BRAND STRATEGY
Brand positioning
Campaign concepts
Content strategy
Creative direction
02— SOCIAL + CONTENT
Social media strategy
Content calendars
Copywriting
Reels + carousels
Community engagement
03 — CREATIVE PRODUCTION
Campaign photography
Product photography
Lifestyle content
Short-form video
UGC + social content
04 — DIGITAL MARKETING
Creator partnerships
Affiliate strategy
Email marketing
Website optimization
Analytics + reporting
THE STRATEGY
Turning feeling into a brand experience.
SUMMER SCENT SERIES
Seasonal storytelling
SCENT + FEELING
Editorial storytelling
CREATOR PARTNERSHIPS
Community + brand alignment
THE STORY
From campaign concepts and photography to social content and creator partnerships, each touchpoint is designed to reinforce the same idea: fragrance as a feeling, ritual and expression of self.
ACROSS THE BRAND
Bringing the strategy to every touchpoint.
SOCIAL
DIGITAL
